What is the Keke Challenge?

There's a new thing going on right now called the Kiki Challenge. Drake has a song out called "In my feelings" and the song is used in this specific challenge. What happens is the song is played and folks get out of the car and dance on the side of the road to the music. There's even a hash tag for it, lol #InMyFeelingsChallenge 

While this challenge can be amusing to watch at times it can also be quite dangerous. Tripping over potholes, running into posts and getting run over. These things have happened to other's who have attempted this challenge.